Primary Research: A Complete Guide for Writing a Dissertation!

Do you want to collect reliable data for your dissertation? If yes, it is necessary to use the appropriate method, but the question arises is which method will provide relevant results. You will get an answer to it by getting dissertation help London from experts. Thus, discover what the professionals recommend in the next section. 

What Is Primary Research? 

Primary research means gathering data independently without relying on previously gathered information. The professionals recommend using this method because it boosts your confidence and makes you answerable in front of anyone. Also, it increases your scope of creating a good impression because the data you collect provides you with the latest and up-to-date information. So, now that you know the definition of the same, it is time to explore different primary research methods. Thus, look at all those in the next section without further delay. 

What Are Different Primary Research Methods? 

Are you confused between primary and secondary research methods? Or do you face any other issues? If yes, you will get clarity by reading the pointers below. 


Surveys are a convenient method to gather data. In it, you give a questionnaire to the people and form an opinion about the topic by observing the data. It could either be in the online or offline mode. You can not wholly trust or rely on the data gathered or collected during surveys because it contain limited questions, and you can not form an opinion regarding the matter. 


Interviews are the most popular data collection primary research method. In it, you directly ask the questions either by conducting a telephonic interview or a face-to-face session. In general, it is recommended to meet in person because you will gain more clarity as on the phone, no one pays much attention towards the question asked. Also, there are three main types of interviews: structured, semi-structured, and unstructured. It is entirely your choice on how you will gather data. 


As the name suggests, observation means noticing a pattern or a series of actions that people are performing. In it, the other person does not have an idea whether they are being observed or not. There are three types of observation: cross-sectional study, cohort study, and case-control study. It depends on your usage and how you choose among these three. Also, it is on the basis of such observations you can draft the data in your dissertation. 

Focus Groups 

Focus group comprises six to ten members who are highly knowledgeable and possess immense knowledge on the topic or the subject matter you are currently working on. Thus, it is beneficial for you to collect data from this group. It can be a group of professors having a conversation or a discussion about the issue. 

Case Study 

A case study means diving deep to understand a condition. This method is primarily used in business to analyse the competitor’s strengths and weaknesses. Nevertheless, if your dissertation revolves around conducting a case study, it is best to use it because of its relevant results. There are mainly two types of case studies: single and multiple. Also, a case study can involve the use of primary research methods such as interviews and surveys. 

Online Research

Online research means gathering data from the internet to understand the sentiments and behavioural patterns of the audience. It is an excellent method to research because you get to know the perception of many people on a platform. It eases your writing work and further neglects the scope of hindrances or obstacles. Still, if you want to be safer, using grammar checker UK for the best results is beneficial. 

These are some of the primary research methods you can equip in your dissertation, but before you decide to use any of the ones mentioned above, look at its advantages and disadvantages. It will provide you with clarity in the future and help you to make a rational decision. 

Whether to Conduct Primary Research for Writing a Dissertation? Get an Answer! 

Every research method has its own set of advantages or disadvantages. Thus, you should go through each of them before you make up your mind. Here is a list of pointers you should closely examine. 

Advantages of Using Primary Research 

  • Primary research provides several advantages. Thus, take a sneak peek into some of them. 
  • The information gathered is reliable because you gather it first-hand, so there is no scope for negligence. 
  • It is the quickest method because all you have to do is schedule a meeting or create a questionnaire, and all your queries will get resolved. On the other hand, in the case of secondary research, you have to read a lot in order to arrive at a conclusion. 
  • The information collected in the primary research is authentic and latest. You have not used the data even for the past month, as mentioned in the secondary resources. 
  • The data collected during this process gives a reality check to many and compels them to take action instantly. 

Now, as you are aware of the set of advantages, it is time to explore some of its disadvantages. 

Disadvantages of Using Primary Research 

  • Conducting primary research is costly and requires an ample amount of investment, which becomes a roadblock, especially when you are in the learning phase of your life. 
  • It can be a time-consuming process in cases where respondents answer your queries after taking gaps. 
  • The information gathered during this process can sometimes not be enough and requires you to dig deep into the topic. 
  • There can be a possibility of bias as you can not trust a particular group or people to arrive at a conclusion. 

These are some of the disadvantages of using primary research methods. Now that you know the strengths and weaknesses of both, you can independently decide what will work in your dissertation. Thus, do not delay further and take a decision today. 

Wrapping Up 

It is why you should use primary research in your dissertation writing. If you feel gathering data is a problematic task for you, getting dissertation help London from experts is the best solution. They guide you on how to conduct research so that your paper delivers the best results. Moreover, they can direct you at any stage of your dissertation, be it writing, editing, or proofreading. Thus, look no further than professional help if you want to see your academic graph rise to another level. 

Read more – Pros and Cons of Using AI for Writing College Assignment

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