To discover the brand’s most iconic scents, perfume enthusiasts can take part in a festive and immersive olfactory odyssey that will last until January 9.

Named “Le Terrific Numero de Chanel”, the occasion happens at the Amazing Palais Éphémère in Paris, France. After registering, you can get in for free.

The purpose of Chanel perfumery is purely existential. According to Thomas du Pré de Saint Maur, Head of Global Creative Resources for Fragrance & Beauty, Fine Jewelry & Watches, “Le Terrific Numero de Chanel is an emotional journey and an opportunity to discover every aspect of a fragrance and the role it plays.”

An immersive and olfactory journey

The journey begins in the middle of a huge square with a sky filled with sparkling symbols. Here, the walls talk, and people are asked to guess the shapes of the bottles that represent the brand.

Before discovering a succession of rooms dedicated to Chance, Bleu, Coco Mademoiselle, and Les Exclusifs, visitors can take a dive into 1921, participate in a reenactment of the creation of the ionic N°5, and gain a better understanding of the historical significance of the fragrance.

“A scent is in excess of a name, a container, or a fragrance; It is also everything we think of when we inhale it and everything we feel when we wear it. It is a fantastic and phenomenal creation. The fragrance is so much more than just an accessory or the finishing touch on a look, contrary to popular belief. Thomas du Pré de Saint Maur concludes, “The fragrance has a real effect on our feelings, confidence, mood, and desires, and this is what we want everyone to experience.”


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