Louis Vuitton is in conversation with enlisting Pharrell Williams to turn into its new men’s imaginative chief, opening another section for the brand following the demise of star creator Virgil Abloh in November 2021, the Money Road Diary announced.

The arrangement would stop a very long time of hypotheses about who might take one of the style’s top positions. The decision of Williams — himself an extravagance streetwear business person, who helped to establish Tycoon Young men Club with Nigo in the early naughts — recommends that Vuitton accepts star power and a streetwear-bent stylist will keep on impelling its men’s business in the post-Abloh time.

Louis Vuitton didn’t promptly answer a solicitation for input.

Abloh was the principal Dark originator to take the innovative reins at Vuitton. His familiarity with local area building and assortments that wedded road culture with high design widened the brand’s allure with a more youthful, more different client base, making a corona over the Louis Vuitton mark that could deliver profits long into the future.

Last year, deals at parent LVMH hit a record €79.2 billion, up 23 percent year on year, while benefits came to €17 billion. The gathering doesn’t break out execution for individual brands, however, noted Louis Vuitton “had an amazing year,” with “its solid binds with craftsmanship and culture” adding to the achievement.

Remain tuned to BoF for refreshes on this creating story.

LVMH is essential for a gathering of financial backers who, together, hold a minority interest in Occupied with Design. All financial backers have marked investor’s documentation ensuring BoF’s finished publication freedom.


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