The Ultimate Guide to Amazon Listing Optimization: Boost Your Sales Today
Developing a strategy to help your target audience find your products amongst the pool of competitors isn’t the only significant way. You need to convince them to buy your products, and Amazon product listing optimization is a way to do that. Hence, when you have tried strategizing to get your product seen, only allow these potential consumers to leave after purchasing. Amazon product listing image design.
Selling a high-demand product without an optimized Amazon product listing will never help to drive sales and excel as an Amazon seller. Jungle Scout’s recent study shows that 80% of the 1,000 Amazon sellers prioritize optimizing Amazon listing, including high-quality and relevant keywords.
However, for various Amazon sellers listing optimization can be challenging, different for experienced and new sellers. Most of them claim that creating an optimized listing is difficult for them.
This write-up is the ultimate guide to Amazon listing optimization, and by following it, you can boost your sales today.
What is Amazon listing optimization?
Amazon listing optimization includes optimizing your product listings to maximize traffic and conversion. It is one of the significant tactics to improve your product ranking. Any Amazon seller, who strives to be successful, must pay attention to this and work on your product title, description, several reviews, advertising strategy, and gain visibility through keywords and other ways.
Amazon product listing optimization is a way to create a memorable and personalized experience for the platform’s shoppers. In the first quarter of 2023, third party sellers sold 59% of paid units on the world’s biggest e-commerce platform, leading to massive competition. Amazon listing optimization ensures buyers easily find or search for your products.
On the other hand, your optimized Amazon listing will ensure consistency across branding, ratings, reviews, and messaging. It also increases your products’ visibility on the platform’s search engine results page.
Write Your Title for Amazon Listing Optimization
Optimizing your product’s title is significant because the keywords help Amazon’s algorithm understand your product and whether your audience is looking for it. Amazon allows its sellers to use 200 characters for most categories but avoid keyword stuffing. However, the mobile view only shows up to 80 characters, so include your main keyword at the start and optimize your title for mobile. Amazon Product Listing Image Design.
Prioritize your main keyword at the start of your product title and precisely address the benefits and features. If there are customer niches and several uses for your product, you can also include them in the title. Hence, you will increase the chances of displaying your product in your potential prospects’ search results.
Search relevant keywords for your product based on your product type or check your competitor products using reverse-ASIN lookup. Afterward, use an Amazon listing builder to find out how to add these keywords to your Amazon listing.
But before writing your title, include the product’s quantity and size, essential features, and your product for whom. For example, in the following product selling on Amazon, the seller has optimized the title for listing.
Writing Bullet Points Considering Amazon Listing Optimization
Write bullet points considering Amazon listing optimization in your Amazon detail page’s backend. All Amazon sellers can write five bullet points, and you should utilize that space, include relevant keywords, and provide interesting details about your product. Avoid pasting your product title in bullet points.
In your first bullet, point out your product’s main feature or benefit for effective Amazon listing optimization. In the second bullet, please explain your product’s basic features and how it’s beneficial for your customers and solves their problems.
Ensure you include essential product information in the bullets, such as material, quality, size, and colors. Write a captivating copy to convince potential prospects, making them realize why they need your product. Instead of talking about the high quality of your product, prove it.
Write Optimized Amazon Product Descriptions
When you scroll down the product detail page, you come across a product description that details your product. In this section, it’s best to restate the features and benefits of your item in detail since the platform allows you to write 2000 characters.
Initially, sellers used HTML tags to break paragraphs, add bullet points, and make the text, but now it’s not allowed. Writing a copy for your product and including it in the description is significant since you can add related keywords and provide more details about your brand and product.
An Amazon seller enrolled in the Brand Registry program can create A+ Content Description. Therefore, the sellers can add customized templates with large images to replace their current descriptions.
How to Find the Keywords for Your Amazon Listing Optimization?
While choosing keywords for your listing, consider their cost and relevance. Keep the cost as low as possible but rank for the relevant keywords. It is crucial when you start your pay-per-click (PPC) campaigns.
Regarding relevancy, get keywords for your titles that match the words your buyers use while searching for your product. Thus, it will help you to build a listing containing the keywords buyers use the most. Include the keywords which have high search volume and prefer long-tail keywords. Make a keyword list and import it into a Listing Builder Tool.
Why Are Backend Keywords Important for Amazon Listing Optimization?
Many sellers don’t optimize backend keywords, though various shoppers search for them. Backend keywords should be less than 250 characters, which may seem complicated, but you can do the following things below.
- Exclude the repeated keywords.
- Exclude closely related keywords with your product.
- Exclude duplicates from other parts of your listing, such as bullet points, titles, or more.
- Exclude brand names and competitor ASINs.
By following these steps, you can remove several general keywords and decrease your characters considerably. You can optimize your backend keywords by copying them from your Seller Central Account and pasting them onto the Index Checker to check their indexing. Meanwhile, add relevancy and depth to the generic backend keywords.
- You can use applications, abbreviations, misspellings, product demographics, and attributes.
- Include your product’s hypernyms.
- Your content must be less than the prescribed limit.