Although the Covid-19 pandemic has had a significant impact on beauty practices, it is not the only factor. When it comes to makeup and skincare, social media platforms TikTok and Instagram have risen to prominence quickly. However, despite the fact that users are having a blast sharing increasingly elaborate beauty looks and methods, skincare is the product that people use on a daily basis that really piques their interest. To avoid having to apply countless layers of makeup, the objective is to have a flawless complexion.

The 138 billion views of the #skincare hashtag on TikTok demonstrate the public’s obsession with skincare particularly among younger generations. Now, it’s important to plan beauty routines around prevention, whether that means getting rid of imperfections or protecting skin from pollution and UV rays.

The desire for flawless skin Regardless of age, wrinkles, blemishes and sagging skin appear to be of particular concern to consumers worldwide. Salicylic acid was the most popular beauty ingredient in 2022, according to the first Beauty Trends Report from the beauty platform LookFantastic [1]. At the end of 2022, the ingredient had at least 370 million views on TikTok and was the subject of an average of 60,500 monthly searches.

Customers want to hide dark circles, wrinkles,skincare, and fine lines while also fighting sagging skin.

As a result, in 2022, collagen had nearly 2 billion views on TikTok and more than 60,000 monthly searches, making it the second most popular ingredient. Retinol (49,500 searches, 2.4 billion views) came in second. hyaluronic acid, which has been searched for 49,500 times and seen 760 million times; and vitamin C, which has been searched 49,500 times and seen 2 billion times, is a major ally for skin that is dull and prone to acne.

However, TikTok isn’t just a trend setter. Certain beauty brands’ popularity can also soar on the social network. This is the situation with Charlotte Tilbury, the media’s most well-known brand despite its prior success before TikTok. In 2022, the brand received at least 450,000 monthly searches, and its hashtag was viewed 1.7 billion times. The same is true for The Ordinary, according to LookFantastic, the most popular skincare brand for 2022.

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