Writing Product Descriptions for Amazon? Keep These Don’ts of Copywriting in Mind
When it comes to Amazon copywriting, compelling product description can bridge the gap between a click and a conversion. If done rightly, you’ll have customers clicking “Add to Cart” in no time. But when you make the wrong moves, you’ll struggle to get any sales. As an experienced Amazon seller, I’ve made many copywriting mistakes back then as newbie and learned from them. In this article, I’m going to share the biggest don’ts I’ve identified in Amazon copywriting so you can avoid the same mistakes and write a product description that can turn browsers into buyers.
Don’t Forget Your Keywords in the Title and Headings
As an Amazon seller, your product titles and headings are your first chance to tell searchers what you’re offering. When it comes to Amazon copywriting, strategic keyword placement helps searchers instantly see that your product matches what they’re looking for. So, make sure your most important target keywords and the terms that customers will use to find your product must appear prominently in your title, subtitle, and any H2 section headings.
Although, SEO is your secret sauce in Amazon Copywriting, but dumping a gazillion keywords doesn’t make a gourmet dish. Add them seamlessly into your description creates a natural and readable experience.
Don’t Leave Product Attributes Out of Your Description
Features tell, benefits sell. Don’t skip on the details in Amazon Copywriting because customers want to know exactly what they’re getting. Flex out your product description with the key attributes and specifications that make your item unique. Mention the product’s size, weight, dimensions and available colours. Providing this information upfront helps customers determine if the product will suit their needs before they even click “buy now.” It also reduces the chance of returns from people who didn’t get what they expected.
Don’t Use Excessive Adjectives and Buzzwords
In the art of Amazon copywriting, every word counts. While adjectives and buzzwords have their place but their excessive use can turn potential buyers away. Finding the sweet spot between gen Z language and genuine clarity is the secret to captivate your audience. Instead of stacking adjectives, opt for one or two impactful words that truly capture your product’s essence. This balance strikes the right chord of mind and guide your audience toward confident purchasing decisions.
Don’t Plagiarize Descriptions from Competitors
Plagiarizing product descriptions from competitors is may seem like a shortcut, but it’s a path riddled with risks. Don’t plagiarize product descriptions from your competitors. Copying and pasting descriptions is unethical and can get you into legal trouble. Instead of that, write original Amazon copywriting in your own words.
Plagiarism destroys trust and damages your brand. In a sea of similar products, original descriptions act as your differentiator. Take the time to craft engaging product descriptions in your own unique voice. Customers will appreciate your authenticity and passion. It will make your listings more compelling as well as building trust in your brand.
Don’t Forget to Include Images and Video
Don’t skip visuals. High-quality photos from multiple angles, close-ups of key features, and short demo videos are golden points for capturing interest and converting viewers into buyers. According to Amazon, listings with visual content like photos and video tend to rank higher in search than those without. So, adding visual media in Amazon copywriting is a win-win situation, it boosts conversions and search ranking as well.
Short product demo or “explainer” videos are also extremely useful for demonstrating how a product works. Even a 30 to 60 second video can convey details that would require paragraphs of text to explain. Investing in Amazon image listing design services will reap the rewards of higher conversions, increased search visibility, and a listing that stands out from the competition.
Don’t Shout in Caps
ALL CAPS? Not the best idea in Amazon copywriting. It’s equivalent of digital shouting. Speak softly, but with impact. Captivate but don’t overwhelm. While you might think you’re grabbing attention, you could be pushing potential buyers away. Instead of drawing them in, all-caps text can come across as aggressive and off-putting.
Emphasizing a key point doesn’t require shouting. Instead, use italics, bold, or underlining to subtly draw attention to important information in Amazon copywriting. These formatting options maintain a professional appearance while guiding readers effectively.
Don’t Ignore Mobile Users
In the fast-paced world of online shopping, the smallest details can have the biggest impact. When it comes to Amazon copywriting, ignoring mobile users is a missed opportunity that no seller can afford. As the majority of shoppers turn to their smartphones for retail therapy, a mobile-friendly description is a must.
Write your product descriptions with short paragraphs, bullet points, and headings to make your copy easy to digest for mobile users. Mobile users have little patience for slow-loading pages. So, optimize your Amazon copywriting for speed by minimizing large images and heavy graphics. Also, encourage mobile users to take action with thumb-friendly call-to-action (CTA) buttons. Make sure these buttons are easily tappable and strategically placed within your description for seamless browsing experience.
Don’t Ignore Typos, Proofread
Typos are like potholes on the road to conversion. They jolt readers out of their reading flow and put stain on your professionalism. It can disturb your brand’s credibility. Proofreading is more than just a final check, it’s an essential step in the Amazon copywriting process. Review your product descriptions multiple times, focusing on spelling, grammar, punctuation, and formatting errors.
When your descriptions are polished and error-free then potential buyers are more likely to feel confident about your product’s quality. So, proofread your description with hawk-eyed precision.
In a Nutshell
In the tough competition of Amazon copywriting, knowing what not to do is as essential as knowing what to do. Having the insights into these “don’ts,” is your ticket to captivating descriptions that convert. As you move on your journey as seller, Amazon copywriting services by Ecommphics helps you to sidestepping these pitfalls. Their pro writers keep these valuable lessons in mind to create descriptions for your brand to stand out in the crowd at Amazon.